Givelify Copy
A project for Givelify: Blog copy for a 400-word blog for awareness plus an ad and email encouraging customers to participate in their own upcoming Bravo! video.
Blog Title: Finding Causes To Support With Bravo! Stories Of Good
Meta description: Givelify’s Bravo! Stories of Good video series has inspired global communities to donate. In 2023, we want to find and celebrate more causes to support.
By Tyler Scott
We’re celebrating over 5,000 views of our Bravo! Stories for Good videos in 2022 — and we’re excited to find even more causes to support in 2023.
We started Bravo! Stories for Good praises the amazing work and communities that change the world with kindness and generosity. And throughout the last year the Givelify community has only gotten bigger.
So, in 2023 we’ll feature twelve nonprofit organizations as a way for communities like yours to share the impact they’ve helped make in the world.
What Is Givelify’s Bravo! Stories Of Good Series?
[Embed Equine therapy at Horses4Heroes]
We’ve been blessed with partners such as Horses4Heroes to spread the word about the amazing impact they’ve made. Working with our partners to bring these stories to life has been an amazing honor.
This year we’re excited to share more stories of the real-world impact communities can make — whether it’s launching a young man's career as a Disney star or creating awareness for breast cancer through art.
Results From Amazing Causes To Support
[Simple and easy infographic of “5 thousand views and $2.5 million USD in donations in 2022”]
So far, we’ve seen amazing impacts from organization partners including:
Horses4Heroes supporting 50,000 people
Kingdom Fellowship AME Church helping vaccinate over 1,800 people
New Birth Missionary Baptist Church feeding 4,000 families every week
The Indy TenPoint Coalition reducing harm and homicides by 100%
In addition, we’ve seen so much love shared by amazing organizations, volunteers, and nonprofit leaders throughout the globe. However, these numbers only tell part of the story. Seeing and hearing people seeing and hearing these stories is what helps move others to donate. That’s what we want to share in 2023.
2023: The Most Charitable Year Yet
[Image with alt text: Givelify Bravo! Stories for Good Breast Cancer artist]
Charity is contagious, and when viewers see a community supporting a cause close to their hearts, it can motivate others to do the same. Givelify Bravo! Stories of Good can inspire good within other communities.
We’re aiming to make 2023 the most charitable year here at Givelify by sharing more anecdotes from around the world. Help us make this year the most charitable yet.
Blog Notes:
Blog passed multiple plagiarism tests, has a reading level of 6th grade, and suitability for general audience score of 92, and makes use of visuals to break up content
Consider publishing the blog during a peak search times for this keyword (according to Google Trends in 2023): end of March to mid-May or mid-November to mid-December
Blog’s use of the year, 2023, creates an opportunity to recycle this content each year
Blog’s internal and external linking aid SEO/content pillars and UX
This could be a goal-setting/oriented annual campaign (scheduled after or in tandem with the annual “Giving in Faith Report” promotion)
Please use nonbreaking space HTML code to prevent widows & orphans
Facebook Ad Copy:
Message: Inspire thousands with the story of your community's impact and help make 2023 the most charitable year yet. #domoregood
Image / inspiration for designer: Should contain copy “5 thousand views | $2.5 million USD in donations | Share today”
Link headline: Sign up for a free video with Givelify
Link description: Bravo! Stories of Good
Link caption: Limited applications
CTA: Sign up
Facebook Ad Notes:
Use of brand hashtag
Drives home the “why”
Uses “Sign up” instead of “Apply”
Uses imagery from the Bravo! videos
Simplifies benefits in the visual (5 thousand views | $2.5 million USD in donations | Share your story today)
Email Copy:
Subject line test A: Help make 2023 the most charitable year yet
Subject line test B: {Organization} could be featured in a Givelify video
Preview text: Bravo! Stories of Good
Body:
Share {Organization}’s impact in a free video
Hi {Title} {Name},
Last year, Givelify's Bravo! Stories of Good series gained over 5,000 views and inspired global communities to donate millions of dollars to featured nonprofits. This year, we want to share even more nonprofit stories like {organization}’s.
5 thousand views | $2.5 million USD in donations | Share your story today
[Sign Up]
All you need is a desire to share {Organization}’s impact and sign up today. There is a limited number of nonprofits we are able to support in this way, so please, [share your community’s impact today] and help us make 2023 the most charitable year yet.
Email Notes:
Brackets indicate [call-to-action (CTA)/button/hyperlink]
Curly brackets indicate {personalization pulled from customer relationship management database}
Subject line test: Campaign themed (A) vs personalized (B)
Add header image relevant to or taken from current Bravo! video
Please use nonbreaking space HTML code to prevent widows & orphans