Surgimate’s Simple Blog Refresh
After a fresh new mobile-friendly website, the blog needed a cleanup and SEO attention. This exercise served as a mini-content audit and provided insight into what content needed to be updated or removed.
A Refresh With Results
I started updating formatting, copy, images, and links. I also added keywords where necessary. The result included a 1,046.51% increase in keywords for the domain including 77 new SERP Features.
Recycle As You Go
The company’s emphasis on LinkedIn required lots of content. I started recycling old yet updated blogs into long-form posts, LinkedIn carousels, and other posts. Months of data showed LinkedIn carousels to drive engagement including comments and resharing on the platform.