Shinesty — Home Of The … Just Google It
Shinesty had a very fun content project for a theoretical new product of my choice — a line of Dogecoin apparel (a hot topic at the time of writing). And wow, was it 🩲! What a fun brand voice to write with. Much wow.
Copy For Dogecoin Line Launch
Shinesty’s mission is, “To force the world to take itself less seriously.” Which, for a company that sells briefs, bras, and Bud-themed apparel sounded very fun. I was to create paid ads and organic post ideas for their hot new product. Brand persona and voice were important here.
3, 2, 1, Shoot 🎥
The most exciting part — for me — was to write a video script. Budget? Resources? Tallent? Unlimited. I had fun. And so would Billy Markus and Jackson Palmer who would’ve been on set. Oh, and about 20 dancing Shiba Inus.