Transamerica Trade
I dipped my toe in the Corporate America world to work with some big-name tools like Salesforce Marketing Cloud 👨💼 Email marketing for Transamerica was big.
Skyscraping Skills
Big projects required big skills at Transamerica.
Improved open and CTR by analyzing email metrics
Onoboarded email developers and documented processes
Cross-department collaboration
Reduced email creation time
Created email design, copy, and guides
Edited with extreme attention to detail
Taking Back Time
I collaborated across departments to improve so many processes and reduce time across the board. Transamerica emails saw improvements after my processes, internal education, and testing. I identified and executed several email journeys that lead to faster ROI when onboarding hundreds of agents. Using enterprise-level tools was a great and privileged experience.