Launching A New Brand With Engrain
Engrain provides some amazing property technology. It’s more than a virtual tour — it’s an efficient and time-saving experience for multi-family communities and staff 🏢
Launch 🚀
I wrote part of the new homepage, two emails (for prospects and current customers), and a LinkedIn post. I ended up doing so much more, including outlining the campaign.
Customer vs Prospect Emails
With no brand voice or style to go off of for the new site launch, I relied on stepping into the shoes of customers and prospects. While the differences were subtle, I found email and UX details to make all the difference.